通常，组织的形象与其产品一样重要。公共关系专业人员致力于通过新闻媒体和其他传播渠道来保护，管理和建立这种形象。在此程序中，您将学习如何制定和执行战略性公共关系活动。您将探索与危机管理，品牌，内部沟通，事件管理，媒体关系，社交媒体等相关的主题。您还将建立自己的研究技能，并学习如何有效地撰写新闻稿，网络和其他交流工具。
Oftentimes, an organization's image is just as important as its product. Public relations professionals work to protect, manage and build this image through the news media and other communication channels. In this program, you will learn how to develop and execute strategic public relations campaigns. You will explore topics related to crisis management, branding, internal communications, event management, media relations, social media and more. You will also build your research skills and learn how to write effectively for press releases, the web and other communication tools.