战略性营销传播是一项以职业为重点的体验式计划，适合希望学习如何在营销和传播领域期望的多种角色的研究生。毕业生将进入通信领域不断发展的领域。整合组织与内部和外部利益相关者沟通方式的举措之所以有所发展，部分原因是由于社交媒体的广泛使用，这既增强了全球沟通者的能力，也挑战了全球的沟通者。商业和非营利组织的所有部门现在都必须管理离线和在线图像和消息，以在传统的营销，销售，广告和公共关系孤岛中保持一致。毕业生拥有在这些不同领域工作的知识，他们通过将学科与共同的战略方向相结合来实现雇用这些组织的组织的目标。在计划阶段
Strategic Marketing Communications is an experiential, career-focused program for graduate students who want to learn how to work in the multiple roles expected in the marketing and communications fields. Graduates will enter an evolving area of the communications sector. The move to integrate the ways an organization communicates to its internal and external stakeholders has grown, in part, due to the pervasive use of social media which both enhances and challenges communicators globally. All sectors of business and not-for-profit organizations must now manage both offline and online images and messages for consistency across the traditional silos of marketing, sales, advertising, and public relations. While graduates have the knowledge to work in these diverse fields, they do so by integrating the disciplines with a common strategic direction, to achieve the goals of the organizations that employ them. This strategic approach is emphasized through the planning phase and reinforced as students learn to produce professional collateral and digital content using industry-standard technology and emerging social platforms. Learning culminates in a client-based capstone project to develop an integrated marketing communications plan.