随着社交网络平台的爆炸式增长和移动使用的增加，数字媒体格局发生了巨大变化，改变了人们交流和合作的方式。该研究生证书课程是为具有先前教育或经验的个人设计的，使他们为创建全面而综合的交流课程做好准备。学生将开发策略并学习如何衡量，管理和预测程序性能，同时接触最新的行业工具。
We continue to see dramatic shifts in how people consume digital media, influencing the way we communicate, work, play, and shop. Each day we are exposed to thousands of messages competing for our attention. Every message attempts to inform and influence our decision-making and ultimately our behaviour. This graduate program is designed for those with a curiosity and passion for all things digital media it explores how digital applications and platforms are used to build successful brands. Students gain experience working with real businesses to create impactful digital plans and content that will engage and build strong consumer connections. Students will also be introduced to how artificial intelligence (AI) is being used in digital marketing.