Sheridan的广告和营销传播–管理计划为您准备在这个快节奏的行业中立于不败之地。该计划的重点是计划和创意流程如何协同工作以产生有力的宣传活动。使用最新的行业特定软件，您将学习如何解释市场研究数据，制定策略，设计创意概念，计算媒体展示位置和其他相关费用，估算和评估广告系列效果以及参与媒体买卖过程。我们与行业合作伙伴紧密合作，以确保毕业生在数字通信领域具有竞争优势。邀请毕业生参加“职业发展系列” –全面的职业准备工作坊，为广告和营销传播行业提供社交机会以及简历和投资组合开发。
Develop breakthrough advertising with real-world experience Identify lucrative target audiences and develop integrated media plans to reach them. Uncover consumer insights and create dynamic social media strategies and content. Harness digital tools to develop big ideas taglines and landing pages. Calculate campaign costs and interpret digital analytics. Discover trends learn about relevant laws and consider ethical implications. Harness digital tools and software solutions Use industry leading technology platforms and cloud-based software to create and deploy campaigns. Master prompting techniques for Generative AI and bring your ideas to life using graphic design apps and tools. Manage and organize content using CRM systems and use cross-platform media measurement tools to find your audiences. Get real-world experience Stand out from the crowd with real-life work experience Create and pitch an integrated multimedia campaign to a real-world industry client under the mentorship of experienced professors. You'll work with a group of peers to create your idea develop your media plan and pitch a big idea with your creative content just as you would working in a real-life advertising agency. Graduating with this kind of experience will help you stand out from the crowd.