Sheridan的广告和营销传播–管理计划为您准备在这个快节奏的行业中立于不败之地。该计划的重点是计划和创意流程如何协同工作以产生有力的宣传活动。使用最新的行业特定软件，您将学习如何解释市场研究数据，制定策略，设计创意概念，计算媒体展示位置和其他相关费用，估算和评估广告系列效果以及参与媒体买卖过程。我们与行业合作伙伴紧密合作，以确保毕业生在数字通信领域具有竞争优势。邀请毕业生参加“职业发展系列” –全面的职业准备工作坊，为广告和营销传播行业提供社交机会以及简历和投资组合开发。
In Advertising and Marketing Communications Management, youll learn the fundamentals of campaign planning and the creative process. Youll use industry software to interpret market research, develop strategies and learn basic design and copywriting. You'll engage in the planning, buying and selling of media for digital and traditional platforms. These skills are just the beginning<br><br>Take advanced communications courses and get hands-on experience<br>In third year, youll take advanced advertising and marketing courses such as Creative Branding, Media Management, Advertising Campaign Management and Global Communications. Youll also put everything youve learned into practice with a specialty Capstone project. In this portfolio-building project, youll develop a campaign proposal for a real business client from the community.<br><br>Career Opportunities<br>Sheridan's Advertising and Marketing Communications Management graduates are known for their advanced understanding of strategies and a high level of professionalism. Combining creative thinking with refined business skills, you'll be well-equipped to begin an exciting career<br><br>Here are some jobs you might find: Communications Specialist, Digital Marketing Coordinator, Digital Account Coordinator<br>Digital Content Coordinator, Digital Account Manager, Campaign Manager, Assistant Digital Buyer,Assistant Media Buyer<br>Assistant Media Planner, Assistant Programmatic Buyer