Humber的广告-帐户管理研究生证书计划将为您准备有效地管理创作过程，从而使广告代理机构或客户营销部门的客户受益。您将对创意广告，媒体购买和客户与代理商之间的关系有更深入的了解，并准备加入团队，与目标受众进行强有力的沟通。该程序主要针对广告代理商客户经理的角色，但适用于需要熟练客户管理的其他通讯或基于设计的公司。您将了解成功的创意与客户成功标准之间的联系，包括投资回报率（ROI）和收入目标，以及如何编写摘要来启发扎实，有效和令人兴奋的工作。整个计划中都集成了数字叙事和新媒体。对集成营销传播及其与业务其他
Humber’s Advertising - Account Management (AAM) is a strategy-focused graduate certificate program designed to prepare you to work in advertising agencies or marketing teams. In this long-running program, you'll learn to develop advertising and communications campaigns by leveraging brand strategy, digital planning, digital strategy and client-agency relationships. Through the lens of advertising strategy, you will develop a greater understanding of creative advertising as a whole. This program is unique in that it develops skills from the advertising and creative side of the industry as well as the project management processes. As an AAM student, you will learn to work in teams to create and drive integrated communication plans designed to creatively reach target audiences. You will develop your presentation and communication skills to better liaise with creative and client-side teams. Additionally, you will closely examine digital and social marketing strategies, and learn how to work with business, creative and AI tools. Your applied education includes strategic brand management, project management and our unique AdStudio classes where you will work with other postgraduate students to simulate an advertising agency. Replicating the ad industry itself, AdStudio allows students from the three advertising disciplines to work together in creative teams.