Humber的广告文案写作研究生证书计划教授必要的专业技能，以为各种形式的印刷广告，广播和电视广告，网络，移动和社交媒体创建功能强大且有效的文案。在两个紧张的学期中，您将发展各种战略，概念和实践技能。您将学习基本的制作和演示技巧，如何在图片和文字中产生想法，如何通过行业标准的技术来集中创意，以及如何与观众进行战略互动。您将使用行业标准软件（例如Adobe Photoshop，InDesign和Illustrator）创建作品集样本。获得的技能将在一个综合性的作品集中进行展示，该作品集将在第二学期末的作品集
At Humber, we offer one-year Ontario Graduate Certificate programs in Advertising Copywriting, Advertising - Account Management, and Advertising - Art Direction. Here you can learn the necessary skills in a new, innovative format that replicates the business you are about to enter.<br><br>Students from these three advertising disciplines take classes and work together in teams to learn every aspect of the industry. Your networking begins day one. Just like in the real world. The Advertising Copywriting program gives you the specialized skills to develop creative solutions to real business problems. Over two intense semesters, you will develop a variety of strategic, conceptual and practical skills. Youll learn how to write powerful, effective, engaging copy for all media. As well, youll gain a comprehensive understanding of advertising art direction, marketing, branding and strategic development. This unique combination of skills will enable you to build a comprehensive portfolio of creative work that reflects the industry standards required for field experience and entry-level copywriting positions.<br><br>Graduates are prepared to work as copywriters in advertising agencies, marketing communications agencies, digital agencies, in-house creative departments and other businesses that provide creative solutions to business challenges.