如果您想创建和评估成功的广告和促销活动，此程序适合您。我们生活在数字颠覆时代。为了使广告商争夺“屏幕时间”，他们必须开发具有吸引力的内容，并具有与消费者建立联系的能力。随着营销人员努力提高他们在消费者关注方面的份额，他们需要了解人们如何在多种设备和平台上花费时间。当您了解消费者市场和行为时，就可以制作出色的广告。
The Advertising and Promotion program is designed to provide students with the knowledge and skills in demand to succeed in the evolving and exciting world of advertising. With a focus on integrated marketing communications, this program ensures you understand promotional tools and how to coordinate them to maximize impact. You'll cover topics like strategic planning, media buying, digital marketing tactics, and brand management to help you excel in marketing communications. Students will learn how to plan, create, and execute effective campaigns while exploring how the advertising industry is structured, gaining insight into the unique roles, responsibilities and relationships among key participants, including: agencies, advertisers, the media, research companies and all other production suppliers. The program's hands-on approach provides you with opportunities to engage with advertising and promotion in real-world settings. Collaborate with peers and industry experts, participate in workshops and seminars, and utilize cutting-edge software and technology to create compelling campaigns. Our strong industry ties mean you can network with professionals, opening doors to internships and job opportunities upon graduation.