In the world of competitive business, companies are always looking to gain an edge for their products or services. Advertising gets them that edge. Successful modern advertising takes creativity and innovation. The School of Journalism and Mass Communications can give you the skills to make a difference in this dynamic field.<br>Program Learning Objectives (PLOs)<br>Demonstrate knowledge of the diversity of groups in a global society in relationship to communications.<br>Demonstrate the ability to think critically, creatively, and independently.<br>Write correctly and clearly in forms and styles appropriate for the communication professions, audiences, and purposes they serve.<br>Demonstrate the ability to use tools and technologies appropriate for the communications profession in which they work.