Encompassing the areas of leadership, advertising, and public relations, the Corporate Communications emphasis is designed to provide students with knowledge and skills to succeed in a variety of fields, including: communications director, copywriter, Creative Director, digital advertising specialist,, publicist, event coordinator, fundraiser, government affairs, human resource manager, labor relations director, media plannerbuyer, negotiatormediator, personnel recruiter, sales executive, and sales representative. The advertising track exposes students to the full range of aspects of the advertising communication discipline. The Introduction to Advertising course addresses persuasive communication theory, industry practices, media effects, and career opportunities. In the Strategy and Copywriting course and the Media Planning and Buying courses, students learn about the “creative” side of advertising and the financial aspects of a 600 billion worldwide industry. Before they graduate, students experience a capstone course in advertising campaign development. Here, students produce a campaign for a real client, typically the owner of a local business.