从广告牌到电视再到社交媒体，广告无处不在。一些广告很有趣。有些很严重。有些只是提供信息。无论它们使我们发笑，哭泣还是转向渠道，大多数广告的目的都是做两件事：向您介绍产品或服务，并影响您购买产品或服务。在当今不断发展的媒体环境中，广告专业人员必须比以往更具创造力和战略意义。在该计划中，您将开发一套广泛的技能，包括写作，促销，业务，市场营销，图形设计和数字媒体。您将学习广告的所有方面，从概念开发到制作到媒体计划和购买。
From billboards to television to social media, advertising is everywhere. Some ads are funny. Some are serious. And some are simply informational. Whether they make us laugh, cry or turn the channel, most advertising aims at doing two things: to tell you about a product or service, and to influence you to buy it. In today's evolving media landscape, advertising professionals must be more creative and strategic than ever. In this program, you will develop a versatile set of skills in writing, promotion, business, marketing, graphic design and digital media. You will study all aspects of advertising, from concept development to production to media planning and buying.