近年来，随着新闻的性质和执行方式正在发生变化，这一点变得越来越明显，JPRNM系的教师已经意识到需要在专业领域内强调重点。因此，新媒体系列诞生于2012年秋天。与其他系列一样，新媒体的基础是写作，但其重点更多地放在摄影，录像和广告上。选择“新媒体”顺序的学生还必须在摄影/录像学重点和广告重点之间进行选择。
The Baylor Journalism, Public Relations & New Media department offers a sequence in advertising. Students who earn a degree in journalism with a specialization in advertising learn about the different aspects of a career in advertising, including creative careers such as copywriting and art direction and business careers in advertising media buying, planning and sales. Many businesses use some type of advertising specialist to promote their products. Advertising specialists use a wide variety of marketing techniques and media, including publications, television, internet and radio. Advertising majors can find jobs that focus on sales, marketing or creative design. Employers typically prefer a bachelor's degree in advertising and some previous sales or marketing experience (www.bls.gov). Knowing the principles and methods of sales and marketing strategies is beneficial for advertising sales agent candidates. Because advertising sales agents frequently meet with clients and potential customers, a professional and pleasant appearance is preferred among advertising employers. Updated knowledge and experience with various media platforms, including social media, is beneficial for advertising sales agents. Relevant coursework in an advertising major for those interested in a job in sales includes communication, promotional planning, account management and strategic marketing.