广告管理学学士学位为有志成为客户经理，客户计划人员，媒体计划人员，媒体研究人员或其他更多面向管理职位的学生提供必要的教育背景。该计划着重于培养学生的战略思维，以及更多的研究型和分析型技能。该计划鼓励实习和其他合作性教育机会。学生还可以选择攻读广告分析或公共关系学系的辅修课程，以及其他一些辅修课程，包括：创业与创新，零售管理，销售领导力或体育业务管理，这与广告管理专业尤为相关。
The Bachelor of Science degree in advertising management provides the educational background necessary for students aspiring to become account managers, account planners, media planners, media researchers or a variety of other managerial-oriented positions. The program focuses on developing students' strategic thinking, along with more research-oriented and analytical skills. Internships and other cooperative educational opportunities are encouraged in the program. Students may also choose to pursue the departmental minors in advertising analytics or public relations and a number of other minors, including: Entrepreneurship and innovation, Retail Management, Sales leadership, Sports business management.