The concentration in Media Advertising is an option for the Bachelor of Arts in Media degree, offered by The Media School, part of The College of Arts and Sciences. When pursuing the concentration in Media Advertising, you work with faculty who have experience in the advertising industry, and who share a common interest in studying how advertising works. The Media Advertising concentration helps students understand the role of advertising in the professional world. You assess the behaviors of consumers as advertising audiences, and develop the skills needed to create, manage and evaluate effective advertising campaigns.