The MA in Advertising & Branded Media Technology provides students with an opportunity to learn the technical skills that will support their future careers in the art of advertising. It prepares students to solve tomorrow's problems today. Learning from accomplished advertising professionals, students are prepared for the real world of advertising.<br><br>Graduate students will meet the following student performance criteria:<br><br>Strategic Communication<br><br> Develop strategic elements focused on the target customer, the product/service, and the market<br> Gather, assess, and apply relevant information, including historical research, to strategic work<br><br>Visual Communication<br><br> Use appropriate visual media, including freehand drawing, to convey essential elements<br><br>Verbal Communication<br><br> Convey creative ideas, concepts, and brand tone through engaging and sophisticated language at each stage of the creative process<br> Communicate verbally and in writing with a unique and versatile voice