In our globally connected marketplace today, the demand for advertising experts who can meet consumer needs is ever increasing. Gannon's advertising communication program will lead you to master the principles of advertising and marketing to make your own mark in organizations large or small, for-profit or nonprofit, local or international.<br><br>Polish your craft in the heart of Erie's vibrant and growing online marketing community.<br>Increase your professional marketability through service-learning projects, internships and hands-on coursework.<br>Learn from faculty who have had successful careers in the disciplines they teach.<br><br>Gain real-world knowledge through key advertising communication courses including:<br><br>Fundamentals of Advertising: Gain a strong foundation in the building blocks of the business: creativity, integrated marketing communication, agency structure and media options.<br><br>Principles of Public Relations: An exciting career as a public relations professional starts with this course, which will give you a foundation in public relations strategies and communication tools.<br><br>Integrated Marketing Campaign Development: Student teams collaborate as an in-class agency to compete and win the account of an actual local nonprofit organization with the guidance of a local advertising professional.<br><br>Our advertising communication program is designed for your success. Through curriculum flexibility and high-quality educational opportunities, you can:<br><br>Build a portfolio of work that potential employers want to see beginning in your first year - a great advantage when you look for your first job.<br>Secure an in-demand career with client- and agency-side marketing, public relations and advertising organizations, with the government, or in the nonprofit sector.