Competition is stiff out there. Companies are looking for an edge. You can be that edge. By learning the principles of advertising and marketing, youll leave SIU with the ability to develop a brand, analyze the market and create a plan that stands out from the crowd. This degree has diverse applications across many different industries.A degree in journalism or advertising lends itself to careers in a plethora of areas. Whether your focus is on writing, editing, photography, branding or some combination of skills, everything is within reach at SIU.<br> <br>The skill set of our faculty allows for a unique experience no matter your major. Leaders in their industry, the faculty here will help pave a path to success for each dedicated student. Our graduates make lifelong connections with these respected professionals.