Drawing on your life experiences, coupled with the artistic and technical skills you gain, youll be prepared for a career as an art director, copywriter, or creative strategist. A mastery of advanced advertising principles and concepts are brought to life by working independently and collaboratively on your unique portfolio.<br><br>Graduate students will meet the following student performance criteria:<br><br>Strategic Communication<br><br> Develop strategic elements focused on the target customer, the product/service, and the market<br> Gather, assess, and apply relevant information, including historical research, to strategic work<br><br>Visual Communication<br><br> Use appropriate visual media, including freehand drawing, to convey essential elements<br> Apply appropriate design principles to strategic and creative work<br><br>Verbal Communication<br><br> Convey creative ideas, concepts, and brand tone through engaging and sophisticated language at each stage of the creative process<br> Communicate verbally and in writing with a unique and versatile voice