The Associate of Arts degree in Advertising prepares students for entry-level jobs in advertising agencies through hands-on instruction in art direction, copywriting, and creative strategy. <br><br>Undergraduate students will meet the following student performance criteria:<br><br>Design Skills<br><br>Effectively use visual media, including freehand drawing, to convey ideas and concepts throughout the creative process<br> Apply basic design principles to creative work<br>Communication Skills<br><br>Create narratives that demonstrate an understanding of the elements of storytelling: idea, structure, conflict, character, and imagery<br> Present ideas in both formal and informal group settings<br>Problem Solving<br><br>Apply strategic elements demonstrating an understanding of the target customer, the product/service, and the market<br>Gather, assess, and apply relevant information, including historical research, as part of the conceptual and design process<br>Conceptual Thinking<br><br>Communicate relevant objectives through the use of appropriate aesthetic choices<br>Generate original ideas<br>Develop ideas that can be articulated within project parameters<br>Professional Readiness<br><br> Produce basic materials required for an entry-level job search<br>Academy of Art University Learning Outcomes<br>Graduates of the Academy of Art University will demonstrate the ability to:<br><br>Produce a body of work suitable for seeking professional opportunities in their chosen field of art and design.<br>Solve creative problems within their field of art and design, including research and synthesis of technical, aesthetic, and conceptual knowledge.<br>Communicate their ideas professionally and connect with their intended audience using visual, oral, and written presentation skills relevant to their field.<br>Execute technical, aesthetic, and conceptual decisions based on an understanding of art and design principles.<br>Evaluate work in their field, including their own work, using professional terminology.<br>Recognize the influence of major cultural and aesthetic trends, both historical and contemporary, on art and design products.<br>Learn the professional skills and behaviors necessary to compete in the global marketplace for art and design. <br>Engage with a variety of communities beyond the classroom through internship opportunities, study abroad programs, athletics, student interest clubs as well as collaborative, civic and pro bono projects.