Develop the artistic and technical skills you need to enjoy a career in advertising as an art director, copywriter, or creative strategist. Work independently and collaboratively to create a dynamic portfolio.<br><br>Undergraduate students will meet the following student performance criteria:<br><br>Design Skills<br><br> Effectively use visual media, including freehand drawing, to convey ideas and concepts throughout the creative process.<br> Apply basic design principles to creative work.<br><br>Communication Skills<br><br> Create engaging narratives that demonstrate an understanding of the elements of storytelling: idea, structure, conflict, character, and imagery.<br> Clearly and confidently present ideas in both formal and informal group settings.<br> Coherently explain complex ideas in short-form, simplified writing.