Temerlin广告学院为追求广告学士学位的学生提供了将其学习重点放在以下三个领域之一的机会：创意，数字媒体战略或战略品牌管理。学生必须同时申请专业和专业。学生可以申请一个以上专业领域，但只能被一个领域录取。所有SMU广告学学生都必须参加一套核心的广告课程，其中包括调查，社会与道德，消费者行为，研究，媒体，商务沟通，专业研讨会和广告活动。此外，广告专业学生必须在广告之外声明并完成第二专业或辅修课程。由于SMU处于动态的美国广告市场的中心，因此许多学生参加了实习以获得课程学分。
The Temerlin Advertising Institute offers students pursuing a B.A. in advertising the opportunity to focus their studies in one of three areas: creative, digital media strategy or strategic brand management. Students must apply to both the major and a specialization concurrently. Students may apply to more than one area of specialization but will be admitted to only one. All SMU advertising students are required to take a core set of advertising courses that includes survey, society and ethics, consumer behavior, research, media, business communication, professional seminar, and campaigns. In addition, advertising majors must declare and complete a second major or a minor outside of advertising. Because SMU is in the center of a dynamic U.S. advertising market, many students participate in internships for course credit.