The Advertising major within the Grady College of Journalism and Mass Communication is designed to train students as analysts, creative thinkers, and planners in advertising and related fields for the 21st century. Specialized courses in social media, message strategy, global/multicultural ads, and digital and graphic communication are available, with over 70% of faculty bringing professional experience to their teaching and research. Our department prepares students to be creative problem solvers, writers, managers, policy and communication decision makers, media planners and analysts in the fields of mass communication, advertising and public relations. This program emphasizes persuasive communication skills in traditional and new media that are essential for effective communication in the 21st century. The undergraduate program offers majors in both advertising and public relations.