本专业旨在提供理论，研究和实践之间的平衡。课程顺序提供专业技能课程以及应用理论和批判性评估课程。学生将了解在商业，社会和政治领域中广告和公共关系的作用和效果。学生将培养能力和技能，使他们为各种职业机会做好准备，其中包括：媒体计划和关系，研究，客户服务。在整个课程中同样强调分析能力。形成了批判性思维能力，创造性的问题解决能力以及证明决策依据的需求。来自包括商业，行为科学和应用统计学在内的广泛学科的理论和实践被用来使学生在动态的环境中做出明智的决定。
This major is designed to provide a balance of theory, research, and practice. The course sequence provides professional skills courses in conjunction with applied theory and critical evaluative courses. Students develop an understanding of the role and effect of advertising and public relations within the business, social, and political arenas. Students develop abilities and skills that prepare them for a wide range of professional opportunities that include: media planning and relations, research, and client services. Analytical abilities are equally stressed throughout the curriculum. Critical thinking skills, creative problem-solving, and the need to justify decisions are developed. Theory and practice from a wide range of disciplines including business, behavioral sciences, and applied statistics are used to equip the students to make informed decisions in a dynamic environment.<br><br>An important aspect of the program is the examination of the ethical implications of strategic communication practices used in the marketing, advertising and public relations arena. Students will develop a framework that will help them to understand and evaluate supporters and critics of strategic communications practices.