本科生广告创意课程为学生准备从事广告及相关行业的工作，如担任艺术总监和/或撰稿人。促销传播业务（例如广告）需要各种熟练的员工，包括制定消息传递策略的人员，研究消息的目标受众，决定与该受众联系的最佳沟通渠道的人员以及实际组成的人员。信息的外观，措辞以及声音（如果适用）。广告创意程序的重点是实际创建广告的人。学生将获得广泛的文科背景知识，并对广告过程有一个全面的了解，从而使他们了解有效广告所必需的策略，研究和其他功能。但是，更深入的培训致力于帮助学生发展广告艺术指导和文案写作技巧。在该计划的整个过程中，学生将
The undergraduate advertising creative program prepares students to work in advertising and related industries, as art directors, designers and/or copywriters. Promotional communication businesses, like advertising, demand a variety of skilled employees, including those who develop the messaging strategy, those who study the intended audience for the message, those who decide the best channel of communication to reach that audience, and those who actually compose the look, the wording and, if appropriate, the sounds of the message. The advertising creative program is focused on those who actually create the advertisement.<br>Students receive a broad liberal arts background, as well as a strong overview of the advertising process that provides them with an understanding of the strategy, research, and other functions necessary to effective advertising. However, greater depth of training is dedicated to helping students develop advertising art direction, design and copywriting skills. Over the course of the program, students develop a portfolio of their work, to help them in seeking employment upon graduation. These skills enable students to find work not only in advertising, but also in the fields of direct marketing, sales promotion, public relations, app and web design, electronic commerce, and more.