The Bachelor of Arts in Advertising and Public Relations is designed to prepare students for professional and academic opportunities in strategic communication.The program features a flexible curriculum that serves students on both a creative track as well as those more interested in the business side of advertising and public relations. Core courses provide foundations in advertising and marketing, public relations, journalism, culture and society, visual aesthetics, writing, design, production and strategic problem-solving. Electives are chosen based on individual student interests and may include concentrations or interdisciplinary offerings.A flexible curriculum provides an array of experiences and learning opportunities tailored to students' interests. For example, students interested in marketing often opt for electives in the College of Business, while those interested in art directing or media design might focus on courses in the art and communication departments. Future copywriters and media writers may concentrate in writing, while students interested in political public relations might focus on courses in government and world affairs. A minor in advertising and a minor in public relations is also available.The major also prepares students for graduate studies by providing theory foundations in mass communications, ethics, cultural studies, journalism, visual aesthetics and digital media. Beyond these core areas, students can opt for electives that extend their theory knowledge in communication and related fields.