SLMC部门为学生的职业发展和进阶学习做好准备，以用于战略目的，例如公共关系和特别活动计划，广告和销售，非营利和营利性管理，法律和政策，组织培训和发展，企业传播，政府关系，企业家精神，人力资源，市场传播和媒体管理。SLMC专业的学生会发展强大的批判性推理，写作和案例开发，口头和非语言交流，问题解决，研究设计和实施。学生掌握了有说服力的信息方法，可以在包括数字媒体在内的各种交流环境中增强消息的创建和发展。战略沟通：跨多个平台的全面沟通，旨在覆盖目标受众。广告顺序着重于开发具有说服力的消息，这些消息旨在销售产
The SLMC Department prepares students for careers and advanced study in communication used for strategic purposes such as public relations and special event planning, advertising and sales, non-profit and for-profit management, law and policy, organizational training and development, corporate communications, government relations, entrepreneurship, human resources, marketing communications, and media management. SLMC majors develop strong critical reasoning, writing and case development, verbal and nonverbal communication, problem solving, research design and implementation. Students become equipped with persuasive and informative methodologies to enhance the creation and development of messages in a variety of communication contexts including digital media. Strategic Communication: Comprehensive communication across multiple platforms designed to reach target audiences. The Advertising sequence focuses developing persuasive messages designed to sell products, services, or ideas. The Public Relations sequence focuses on developing and sustaining beneficial relationships between an organization and its publics.