The Richard T. Robertson School of Media and Culture prepares effective and skilled communicators through quality instruction, advising and student services, based on real-world applications. Through research, professional service and scholarship in applied communications, the school advances the knowledge and practice of a multidisciplinary and evolving media environment. The school values truth, ethics, creativity, innovation, collaboration, cultural diversity, shared governance and community engagement.<br><br>The Master of Science in Mass Communications (Strategic Public Relations) is leading-edge professional education that prepares students at various stages in public relations careers for the highest levels of management, applying sophisticated strategic thinking and problem solving to accomplish organizational objectives. It prepares students for increased leadership responsibilities in developing, implementing and evaluating effective communication campaigns in an environment of dynamic change and globalization.<br><br><br><br>The Master of Science in Mass Communications (Strategic Public Relations) is a leading-edge professional education program that prepares students at various stages in their public relations careers to function at the highest levels of management and apply sophisticated strategic thinking and problem solving to accomplish organizational objectives. It prepares students for increased leadership responsibilities in developing, implementing and evaluating effective communication campaigns in an environment of dynamic change and globalization. Study Abroad option is also available.