我们的传播科学硕士（MSC）使您能够掌握复杂的营销策略，并成为一个高度集成，高度混乱的媒体世界的有远见的领导者。事实是，当代的营销活动已经变得异常复杂。他们必须整合能够反映众多人口统计特征和个人消费者喜好的方面。作为一名通信专业人员，您必须精通各种形式的外展活动–网站，社交媒体平台，电子邮件，新闻提要，博客等。而且，您必须找到一种方法，使您的通信在竞争异常激烈的市场中轰动消费者的大量信息中脱颖而出。在该计划中，您将增强管理公司沟通的能力，学习创建病毒式社交媒体，完善公众演讲的艺术，开发强大的沟通平台，领导
Learn to break through the noise and reach your target consumer in this dynamic program designed to prepare communication strategists for success in a volatile marketplace. Written and verbal communication. Print, digital, and social media strategies. Marketing and public relations campaigns. Crisis communications. Forge your career in global and digital marketing and media relations by mastering all the core competencies necessary for success as a communication professional. Our M.S. in Communication prepares you to navigate the intricacies of communication and marketing strategies and become a visionary leader in an integrated and highly cluttered media world.<br><br>The fact is, contemporary marketing campaigns have grown extraordinarily complex. They must integrate facets that speak to a vast range of demographics and personal consumer preferences. As a communication professional, you must be adept in every form of outreachwebsites, social media platforms, email, news feeds, blogs, and more. And you must find a way to make your communications stand out among the deluge of messages bombarding consumers in a hypercompetitive marketplace.<br><br>Build world-class communication skills that deliver a professional advantage in a wide range of fields, including marketing analytics, social media and digital strategy, brand promotion, global strategy, and crisis communications.<br>Understand brand perception, persona marketing, shifting campaigns, user experience, and consumer behaviors.<br>Work closely with our highly experienced and connected faculty who are leaders in the communication realm and apply what you learn to professional situations.<br><br>10 course units