这个为期三个学期的课程会训练您严格的学术研究方法及其应用。您将学习如何通过进入目标受众的头脑，提取有关他们的价值观，喜好，需求和想要的信息，并将这些知识与交流策略相匹配来影响目标受众。您将学习使用调查和焦点小组以及其他研究策略之类的研究方法来收集和分析数据，并且您将掌握将数据分析转化为客户可以实施的沟通计划的技巧和科学。
Boston University's Master of Science in Media Science: Marketing Communication Research (MCR) prepares you with instruction in advanced research methods to gain consumer insights, predict purchasing behaviors, evaluate the impact of media consumption, and analyze consumer decision-making processes about brands, services, products, and political candidates. Over three semesters, students master quantitative and qualitative methods, tools and techniques to better understand audiences their values, likes, needs and wants and match that understanding to communication strategies.<br><br>Coursework includes: Contemporary Mass Communication, Communication Theory, Communication Research, Advanced Communication Research, Sampling Design and Measurement Techniques, and Technical Writing for Communication Research, Communication Writing. MCR students are also given the option to supplement the core requirements of their master of science degree with a sequence of courses focusing on social media analytics and, when successfully completing this sequence, to earn a Certificate in Data Analytics in addition to their master's of science degree.<br><br>The MS in Media Science: Marketing Communication Research (MCR) prepares you to succeed in the burgeoning fields of marketing research and consumer insights research. These are fields that offer lucrative entry-level positions, ranging from marketing research and consumer data analysis to market planning, data visualization, and analytics, among others.