The Master of Communications and Media Management, Plan C (M.C.M.M.) is designed for students with a bachelor's degree seeking to transition to a communication-related career, or for those seeking to move up into a management role in their present media profession. The rapid rate of technological change in media technology has created a need for constant retraining and the acquisition of new multimedia knowledge and management skills. The program curriculum is designed to provide students with a comprehensive overview of new media developments. Upon completion of the program, students will be prepared to strategize and manage specific communications projects, as well as manage and direct staff members or contract workers in a communications unit within a corporate, educational, or nonprofit organization.