传播艺术与科学学士学位可促进人们对人类交流基本面的理解，阐明交流过程的理论和研究知识以及将交流研究实际应用到公民，文化，家庭，健康，人际关系，组织和社会的专业知识上下文。在个人，社交，专业和多元文化环境中进行有效沟通的能力是现代社会的一项基本技能。同样重要的是，发现在任何情况下（无论是从人文角度还是从科学角度）如何改善交流实践。因此，传播艺术与科学专业的学生将学习说服力，进行批判性思考，协作解决问题，理解和处理冲突，从道德上影响人们，建立并保持关系以及建设性地参与公民生活。该计划的灵活性为各种职业做好了准
The B.S. in Communication Arts and Sciences promotes an understanding of fundamental facets of human communication, knowledge of theories and research that illuminate communication processes, and expertise in practical applications of communication research to civic, cultural, family, health, interpersonal, organizational, and social contexts. The ability to communicate effectively in personal, social, professional, and multicultural situations is an essential skill in modern society. Discovering how to improve practices of communication in any of those situations--whether from a humanistic or scientific perspective--is equally vital. Students of Communication Arts and Sciences will therefore learn to argue persuasively, think critically, solve problems collaboratively, understand and manage conflict, influence people ethically, form and keep relationships, and participate constructively in civic life. The flexibility of this program offers preparation for a variety of careers, which include administration, business, health, higher education, human resources, law, public service, social or political advocacy, and more. For these reasons, majoring in Communication Arts and Sciences also offers an excellent concurrent degree program: a substantive understanding of human communication--which is valuable in numerous forms of personal, social, or professional life--can significantly enhance students' preparation in many fields of study.