The masters degree in strategic communication (STCM) lives and breathes within a learning culture shaped by collective creativity, fueled by design thinking, and focused on innovation that transcends the divide between technology and design. Our mission is to transform our students into professionals who will lead us into the future by leveraging the power of design to solve problems. Located in a state-of-the art studio in the heart of Boulder's entrepreneurial tech community (Twitter is our upstairs neighbor, TechStars is across the street), STCM's new culture of learning explores the potential of design as a critically useful tool for humanity in a world that is changing more rapidly than ever before. Our positioning is timely and encouraging. Recent figures indicate that design is the fastest growing sector within the creative industries worldwide and it is also increasingly playing a key strategic role in an evolving global economy.