The certificate program in social media is designed to prepare business students, students in other academic disciplines, and working professionals from the extended community with the knowledge to develop social media marketing strategies and to engage customers through the application of social media. A total of 12 units will be required for completion of this certificate program. MKT 3100 (Principles of Marketing) or consent of the instructor is a prerequisite for this program. Upon completion of course requirements, students will be awarded the Certificate in Social Media, authorized by the Department of Marketing and, when appropriate, the College of Extended Studies and International Programs.