This program is designed for students interested in careers that merge advertising, public relations, cross-cultural marketing communication, new communication technologies, and applied research. It provides a foundation for students who wish to pursue professional careers in integrated marketing communication, digital marketing communication, and Hispanic marketing communication. The program can also lead to advanced graduate studies. The student will follow a course of studies providing: 1) basic knowledge of communication theories, with particular emphasis on those that apply to marketing communication, new communication technologies, and Hispanic marketing communication, 2) preparation for professional careers in digital media production using new technologies in marketing and/or management roles, 3) development of fundamental proficiencies in applied research, 4) skills in developing and organizing data/information systems, and facilitating data-based decisions, 5) insights into the coordination of promotional communication, cross-cultural communication initiatives, new technologies, and applied research strategies to facilitate organizational and promotional goals, and 6) experience in making formal marketing/management communication presentations.<br>The Integrated Marketing Communication graduate program is designed for students interested in careers that merge advertising, public relations, cross-cultural marketing communication, new communication technologies, and applied research. It provides a foundation for students who wish to pursue professional careers in integrated marketing communication, digital marketing communication, or multicultural marketing communication. The program also can lead to advanced graduate studies.