The Department of Communication, Media, and Persuasion administers a Bachelor of Arts in Communication with emphases in Corporate Communication; Rhetoric, Media, and Social Change; Visual Communication; and Multi-Platform Journalism; as well as minors in Public RelationsAdvertising, Visual Media, Journalism, Communication, and Advocacy. The primary objectives related to the Bachelor of Arts program in Communication are to assist all students in developing the following. The ability to engage in critical thinking. The ability to communicate effectively in writing. The ability to communicate effectively through oral presentation. The ability to engage in effective applied problem-solving for personal and professional goals. The ability to construct and evaluate strategic verbal and visual messages. The ability to use effective information research strategies. An understanding of the role of communication in interpersonal, groupteam, corporate, political, cultural, mediated, and historical contexts.