在许多专业中，对沟通技巧的需求从未如此重要。雇主始终将沟通技巧作为成功实现职业生涯的主要要求。交流研究专业可以帮助您掌握和学习有效使用这些技能。传播学的学生学习从历史，批判和社会科学的角度分析书面，口头，视觉和电子信息。他们还学会产生这样的信息，作为艺术和功能表达的手段。传播研究文学学士学位（BA）的目的是帮助您发展对传播的基本理解，这是一种象征性的行为，然后转向更高级的概念。
The need for communication skills has never been more critical. Employers consistently cite communication skills as a major requirement for success in professional careers. A major in communication studies can help you acquire and learn to use those skills effectively. Students of communication studies learn to analyze written, oral, visual, and electronic messages from historical, critical, and social science perspectives. They also learn to produce such messages as a means of artistic and functional expression.Communication studies is one of the most popular majors at Iowa. Students develop the knowledge and skills to meet today's increasingly complex communication challenges. Iowa's program will help you understand how face-to-face and media-based communications influence and shape our everyday lives, including social interaction, work, public opinion, economic activities, and politics. You'll learn how to analyze and evaluate communication practices critically and how to use practical oral, written, and visual communication. You'll also prepare to move into any number of professions in which you'll use effective communication skills to engage with other people.