The Bachelor of Arts in Communication major focuses on how verbal and nonverbal messages create meaning in various contexts. This ranges from interactions between two people to interactions within groups. It also encompasses the creation of messages aimed at mass audiences across cultures and media. Particular interest is in the effect of messaging on human behavior. Coursework guides students to apply communication principles to a world of increasing complexity. Over the course of your studies as a Communication major, you will study Principles of public relations and advertising, Organizational communication, Rhetorical theory and criticism, Argumentation and persuasion, Media and visual communication, Popular culture, Intercultural communication and Active listening and nonverbal communication.