The Lamar University Bachelor of Business Administration Degree in General Business - Retail Merchandising will complement your General Business courses with courses from the Department of Fashion and Consumer Sciences.<br>The retail industry is in a constant state of change. With advances in computer technology, large-scale retailers have become much more research-oriented. Computerized merchandise systems provide buyers with the information they need to identify trends, reorder points and quickly move merchandise. <br>The Bachelor of Business Administration Degree in General Business - Retail Merchandising at Lamar University can lead you into a variety of careers in the retail industry. Continuing on to the Lamar University MBA program can focus your wide business background to a more specific area of concentration.