The Bachelor of Arts in Fasion with a concentration in fashion merchandising provides a strong foundation in marketing, business and specialized professional courses with an emphasis on globalism. Students are directed toward assignments that will develop their skills in research, writing, presentation and critical thinking. Graduates find career opportunities in fashion forecasting, product development, advertising and promotion, retail management, buying, and international marketing.<br><br>The Department of Fashion Design Merchandising has more than 300 students enrolled in two tracks: Fashion Design (BFA) and Fashion Merchandising (BA). The department is unique in that both programs are jointly housed, allowing design and merchandising students to learn about the fashion industry together. The mission statement for VCUarts Fashion is to prepare students for varied careers in the fashion industry, emphasizing analytic abilities, creative problem solving, and a global perspective. Another distinctive aspect of the program is our direct relationship with the VCUarts Qatar, our campus in Doha. The Department of Fashion Design Merchandising is a university member of the Council of Fashion Designers of America (CFDA).