平面设计集中研究那些复杂的问题，这些问题吸收了不断扩大的视觉传达领域的新手和专家。该课程鼓励严格处理思想过程，并结合从传统媒体到过渡媒体和新兴媒体的询问。新的多面文字和图像形式的出现为基于好奇心，诚实工作以及推理和创造需求的坚实的知情表达方式开辟了道路。教职员工可以采用智能，直观和感知的方法来解决问题，所有这些都基于基本的信念，即有效的沟通而非风格是理想的目标。尽管平面设计集中不断地承认新技术在教育中的影响和重要性，但通过关注以下领域的发展来解决创造性形成工作的重要资源问题：标记，阅读和写作。这些观察区域
The Graphic Design concentration delves into those complex questions that absorb both the novice and the expert in the expanding arena of visual communication. The curriculum encourages a rigorous handling of thought processes combined with inquiries springing from the traditional through the transitional and emerging media. The emergence of new multifaceted word and image forms opens the way for informed expression solidly built on curiosity, honest work and the need to reason and create. The faculty allows for the intellectual, intuitive, and perceptual approaches to problem solving, all balanced on the fundamental belief that effective communication, not style, is the desired goal. Although the Graphic Design concentration constantly acknowledges the influence and significance of new technologies in education, the question of essential sources for creative formative work is addressed through attention to development in the following areas: mark-making, reading, and writing. These areas of observation are anchor points for the development of the graphic designer. Together, they provide the student with a comprehension of the intellectual and visual environment in which we live. The study of design history, in association with instruction in typography, word and image, sign/symbol, semiotics, and a range of digital and analog production methods, forms the foundation for a commitment through which research and expression can be accomplished.