The Master of Arts program in Broadcast and Cinematic Arts offers opportunities for both industry professionals seeking new skills and recent undergraduates desiring to pursue advanced study in electronic media or film theory and criticism. Students interested in the electronic media studies, electronic media management, or electronic media production concentrations should possess a professional or academic background in mass communication. Students interested in the film theory and criticism concentration should have a background in film, mass communication, speech, or literary studies. Graduate students can complete coursework in formal classroom, seminar, and independent study settings, leading to a concentration in electronic media production.