The School of Broadcast and Cinematic Arts at Central Michigan University offers a versatile Master of Arts degree that combines advanced theoretical and applied coursework, designed to give you an edge in a competitive multimedia job market. We offer four areas of concentration for M.A. students, each crafted to meet the educational needs and career goals of students. Electronic media surrounds us, on the radio, on television, on the internet, on our smart phones and devices, and other public spaces. Someone has to create and manage this media and that could be you. The School of Broadcast and Cinematic Arts offers a flexible major or minor to allow you to explore several areas including media production, broadcast news, media management and sales, film and media studies, media writing or media performance. You will learn media skills in the classroom that you can apply in hands-on practical experience in our co-curricular activities.