The information architecture (IA) track prepares you to be able to specify the requirements and overall architecture of a component-based system. The MSIS Department is well-placed to offer this track drawing upon its expertise in both business principles and technology. Information architecture is concerned with structuring data in proper context, and defining user interactions. IA provides a blueprint that describes how information (not limited to web sites) is organized and structured. It has been described as identifying and leveraging patterns in data that make would-be-complex sets of information, increasingly easier to understand. As such the program will address information find ability, information design, interaction design, search engine optimization and marketing, usability, systems user experience, and user interface design. Students will be exposed to common packaged solutions and coached on.