在过去的几年中，分析数据以制定可行的数据驱动型业务决策并获得竞争优势的科学受到了商业和政府企业的广泛关注。这是一个新兴领域，被广泛称为商业智能，数据分析或数据科学，它独特地结合了数学和统计模型，数据可视化和信息系统。数据分析使用量显着增加的主要推动力是组织内部和组织间流程的广泛数字化，生成大量数据。在过去的几年中，该学科经历了爆炸性的增长。
The master of science in data analytics and information systems program offers students enrolling in nine hours each semester the ability to graduate in three full semesters and working professionals the flexibility to enroll part-time. Evening classes are offered face-to-face and via a technology-enhanced delivery format at both the San Marcos and Round Rock campuses.<br>The science of analyzing data to make actionable data-driven business decisions and gain competitive advantage has received widespread attention among business and government enterprises in the last few years. Variously referred to as Business Intelligence, Data Analytics, or Data Science, this is an emerging field that uniquely combines mathematical and statistical modeling, data visualization and information systems. The primary driving force behind the significant increase in the use of data analytics has been the extensive digitization of intra- and inter-organizational processes that generate massive amounts of data. This discipline has experienced an explosive growth during the past few years.<br>The main objective of the M.S. major in Data Analytics and Information Systems is to ensure that graduates can use appropriate data analysis methods and cutting-edge information technologies to derive actionable business intelligence. In a survey by KPMG, 99% of surveyed executives indicated that the skills for managing and analyzing big data sets to derive actionable insights is important for developing sound business strategy. This requires employees with advanced knowledge of data management technologies to manage big data sets and apply appropriate analytical techniques to analyze these data sets. The proposed program will provide students with integrated knowledge of information technology and data analysis methods to effectively manage and analyze data to support data-driven decision-making. The curriculum of the degree program will provide students with the technical skills required for the DSA jobs. This includes both information systems and data analytics skills such as data management, structured query language, R and Python programming, descriptive, predictive and prescriptive analytics, machine learning, statistical computing, big data analysis, and data visualization.