Today's executives can no longer afford to rely on instinct when making critical decisions. Increasingly, professional organizations are relying on Data Analytics (DA), Business Analytics (BA), and Business Intelligence (BI) to glean immeasurable value from organizational data, social networks, and Big Data. The M.S. in Data Analytics degree focuses on the collection, analysis, application, and management of data to make better decisions. The goal: actionable insight that will provide real competitive advantage in a data-driven world.