行业期望专业工程师在其整个生命周期中领导，开发和管理产品。在确保产品的可持续性的同时，人们对产品的营销，服务和支持的期望也逐渐提高。开发该专业是为了通过结合工程项目管理和工程领导力来为学生提供雇主正在寻找的技能。毕业生将拥有必要的专业知识，可以为当今的工程领导者面临的挑战设计灵活，实际的解决方案。
Industry expects professional engineers to lead, develop and manage products throughout their life cycle. The expectations later grow towards marketing, servicing and supporting the product, while ensuring its sustainability. This specialisation allows you to develop your knowledge and understanding to propose business performance improvements, conceptualise, strategize, and execute engineering projects, processes and systems for solving real-world problems. You will learn how to provide suggestions for integrating information and technological advancements for adaptation through research and development, continuing professional development and performance planning and review activities, and contribute to the management of engineering activities within an engineering business in an effective manner.