在DMU的市场营销学士（荣誉）课程中，您将学习如何分析实际的业务问题并提供创新的市场解决方案。讲师将利用他们丰富的业务经验并与行业建立联系，来教授具有创新意义的学习内容。直接应用到业务的现实世界中。您将在本课程中学习的一些领域包括如何开展广告活动，产生新的品牌概念，开发品牌延伸以及撰写专题文章。您还将学习如何分析消费者的购买行为，收集和解释市场研究并考虑营销决策背后的战略意义。持续时间：全职三年，四年。可选的三明治年份，可选的国外年份。
Our Marketing BA course will provide you with an in-depth understanding of all areas of contemporary marketing and how that fits into the wider business function and society.You’ll learn how to select and apply appropriate methods and techniques to develop marketing solutions to challenges faced by some of the biggest companies in the world.four years with a placement.You will study emerging trends and gain real-world experiences through our partnerships with award-winning digital marketing agencies, giving you the opportunity to develop the necessary skills and attributes to succeed in a professional marketing position.You can also expect to develop knowledge of the range of marketing disciplines, the relationships between them and their application to practice. For instance, you’ll apply knowledge of customers, markets, brands, market research and marketing strategy to propose, justify and implement effective marketing solutions. Which ultimately will enhance your skills, knowledge and behaviours to help you contribute to the development of a just, peaceful and sustainable world.This course is accredited and recognised by the Chartered Institute of Marketing (CIM) graduate gateway programme, making us distinct and internationally recognised for you to stand out in the market. The CIM allows you to gain exemptions from professional qualifications, meaning you can obtain them more quickly and advance faster in your career.